Henley had identified that many of their clients were requesting technology upgrades to their homes, however at the time, options were limited to expensive and largely custom systems. Henley asked X Marketing to review the market and put together a connected home pack that can be offered to their customers. Henley were looking for a cohesive offering to their customers that was as easy to use as possible.
To undertake the work, we conducted a review of their offering, speaking with all their suppliers to understand what connected home products were available. We spoke to Henley’s stakeholders to understand their internal requirements regarding installation & on-going support.
Following this work, we were able to identify that