The Team

We are a team of experienced digital marketers who are passionate about the power of communication and the technologies that drive conversation and experiences in the 21st Century.


Ed Wright – Director

Ed is the founder of X Marketing. While Marketing Manager of one of Australia’s leading sports travel agencies, Ed recognised the potential of the emerging digital market and, in 2004, started his own company. In just 10 years X Marketing has become a successful and growing agency servicing over 100 clients Australia wide.


Jaap Niewland – Digital Director

Jaap has been creating websites professionally since his early teens. Starting his career at prestigious agency Spring Load in Wellington NZ, Jaap worked with Kiwibank, NZ Festival and NZ Opera. A self confessed lover of emerging technologies, he has most recently focused his talents on application (app) development.


Graeme Hastings – Creative Director

Hailing from Scotland, Graeme has worked at several of the UK’s top design agencies. With experience across a variety of industries including publishing, digital and advertising, he has worked on several well-known local and global brands. Lucky for us, Graeme now applies his accumulated skills to design websites and user interfaces for X Marketing.


Dean McGowan – Solutions Architecht

Dean is X Marketing’s resident IT and APP specialist. With his in-depth understanding of emerging technologies and trends, Dean’s expertise lies in application and database design including both client and server design and development.


Kylie Slater – Senior Designer

Kylie brings a wealth of experience in the design industry working with some of Australia’s most prestigious and trusted brands including Mars, Mainland, SPC Ardmona and White King. Creating memorable work across traditional media, point of sale and packaging, Kylie’s creative talents help set X Marketing apart from the crowd.


Katrina Higham – Social Media

Katrina has been working in the industry of social media and marketing for over 5 years. She previously worked in a large digital agency before teaming up with X Marketing to help our clients with their social media strategy and execution.

Toorak Corporate, 23 Milton Parade, Malvern 3144, Australia T: (03) 8060 0259 E: [email protected]