If you have a website then you want to be found, but what happens if people search for your business or service and never find you? Your competitors get the business, that’s what happens.
Search Engine Optimistation and Search Engine Marketing are essential to enable people to find you. Driving traffic to your website is just as important as its design and functionality.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is one of the most cost effective methods of getting new customers to your business. Using carefully selected keywords and phrases, X Marketing can ensure that your website ranks higher in Google search results. The higher you rank on the page, the more traffic you attract to your website.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is often referred to as pay-per-click advertising. This incorporates Google Adwords, which are an extremely effective way to target potential clients. When people search the keywords and phrases relating to your website, an ad for your business, product or service is displayed. The best thing is you only pay when someone clicks on the ad and links through to your site, so the return on investment is measurable and extremely cost effective.
We also have the ability to track and record calls from these campaigns so you can measure their effective return on your advertising investment.
Have you wondered how an online advertiser knows you are interested in buying a car, or going on a holiday? Chances are they have been tracking your browser history and ReMarketing banner ads, specific to your search history, back to you. ReMarketing offers a powerful way to reinforce your products and services to those who have show interest in what you have to sell. By utilising a large network of Ad partners you can reach 1000’s of potential customers who are just a click away from your website.
Facebook offers a unique way of interacting with potential customers and fans of your products and services through Facebook pages and advertising to your website. It also offers demographic targeting that allows you to select gender, age, location and interest categories when choosing who to advertise to.
These are just a taste of some of the options available to maximise your search engine presence. X Marketing can navigate you safely through the minefield of search marketing and place your business at the top of search engines.
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