Driving unique visitors to the Milwaukee Tools website was the task given to the X Marketing team and one that was successfully achieved with an average of over 10,000 visitors per month, an increase from a previous average of 200 per month.
A combination of tactics were employed including Search Engine Optimisation, Google Adwords, Call and Event tracking software, Sponsorship and Social Media.
Facebook played an important role as it allowed us to be extremely targeted in reaching Milwaukee’s key demographics. Facebook competitions and giveaways were used to promote events and the page grew to over 100,000 likes with strong consumer engagement – http://www.facebook.com/MilwaukeeToolsAustralia
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