BP Australia’s wholesale marketing division enlisted X Marketing to develop a website that would let storeowners from around the country securely login and receive updated marketing information. X Marketing built a Content Management System (CMS) ExtraNet and front-end interface that enabled BP staff to add information to the site at any time. Users were able to easily create accounts and login from, anywhere in the world, to access this information.
The result was a centralised system that drastically reduced time spent on disseminating marketing information to over 16,000 stores nationally.
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